Operation Bayanihan

As a response to the COVID-19 pandemic, we have launched #OperationBayanihan to reach out to those who needed help the most. Initially, we had planned to focus our efforts within Metro Manila, but because the support we have received from brands and individuals, we have been able to scale it all over the country. In its core, bayanihan is about harnessing the power of communal spirit to invoke change. By including a breadth of programs under #OperationBayanihan, we are able to maximize our resources, cater to the complex and comprehensive needs of our beneficiaries, and allocate our energies in pursuits that would bring the best to the most number of Filipinos.