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Konektado Tayo: Bridging the Parent-Teen Communication Gap

Implementer

Evident Integrated Marketing PR

Location

-unknown-

SDG

3

Brief Description

From February 2021 to December 2022, the Konektado Tayo digital campaign was designed to help Filipino parents communicate with their teenagers, especially when it comes to issues of sexuality and development. The campaign, which primarily used Facebook as its main platform, encouraged parents to better communicate with their teens by providing conversation guides, discussion topics, and prompts that they could use. This equipped parents with the necessary knowledge and skills they needed to help shape their adolescent children's values and lives as they transition into adulthood.

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