Department of Health: Healthy Pilipinas COVID-19 Communication Campaign

From April 2020 to August 2020, the Philippine Department of Health aimed to shift and sustain behaviors of Filipinos in practicing preventive measures against COVID-19 through the banner campaign COVID Alis sa Pamilyang Wais, which positioned the Healthy Pilipinas Facebook page as a one-stop source for credible, digestible, and actionable health information against COVID-19. This public campaign was created through thorough audience research and analysis of behaviors, and informed by weekly news and social listening and content performance analysis, which also helped the DOH and its partners plan their COVID-19 strategies and response. Lastly, the DOH fully embraced the concept of wais, through use in other health and wellness campaigns, and was featured as a good practice in BreakthroughACTION’s network of over 21 member countries who are similarly producing social media content on COVID-19.